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River 94.9

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River 94.9
Broadcast areaIpswich RA1 ([1])
Frequency94.9 MHz FM
BrandingRiver 94.9
Programming
Language(s)English
FormatAdult contemporary
Ownership
Owner
  • ARN
  • (Star Broadcasting Network Pty Ltd)
History
First air date
20 February 1990 (1990-02-20)[1]
Former call signs
4QFM (1990–2001)
Former frequencies
106.9 MHz FM (1990–2001)
Technical information
Power50 KW
HAAT319 m[2]
Links
WebsiteOfficial website

River 94.9 (callsign: 4MIX) is a commercial radio station that broadcasts to South East Queensland. The station opened in February 1990, and was formerly known as Star 106.9, which used to operate on the frequency now occupied by Nova 106.9. The station was previously owned by Rural Press & Bundaberg Broadcasters, forming part of the Star Broadcasting Network, followed by Grant Broadcasters.

History

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As QFM

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From its launch until 1997, QFM broadcast contemporary hit music format.

As Star 106.9

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In 1997, QFM rebranded as Star 106.9, dropping a CHR format for a classic hits format.[3][4]

Prior to the switch to 94.9, Star's callsign was changed from 4QFM to 4MIX, supposedly to block Australian Radio Network station 97.3fm from using the Mix positioner used by its sister stations.[5]

As River 94.9

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In 2001, Star FM upgraded their transmitter and moved to 94.9 MHz in order to better broadcast into Brisbane, avoiding interference of two other very strong signals – ABC Classic FM on 106.1 and triple j on 107.7.[6] The move to 94.9 eliminated that problem, and, on the flipside, means the station has equal to better reach than the Brisbane radio stations towards the west and Toowoomba, with a large volume of advertisements for companies and stores in those regions. As part of the change, the station took on an adult variety format.[7]'Wild Nights', a dance music format licensed from Central Station Records based on community radio station Wild FM was added to the late night programming from the end of January 2001.[8]

Despite broadcasting into part of the Brisbane area, the station is not officially counted in Brisbane ratings surveys, however 2017 saw the first ever Ipswich radio survey where River 94.9 dominated (26.4%) [9]

In 2008, River 94.9 was the official broadcaster for South-East Queensland, of the Macquarie Radio Network's Olympic Radio Coverage. It was sold in May of that year to Grant Broadcasters by owners Fairfax Media, due to diversity rules controlled by Australian Communications and Media Authority, which prevents more than 2 licences overlapping into a market owned by the same group.[10][11]

In November 2021, River 94.9, along with other stations owned by Grant Broadcasters, were acquired by the Australian Radio Network. This deal will allow Grant's stations, including River 94.9, to access ARN's iHeartRadio platform in regional areas. The deal was finalized on 4 January 2022.[12] To comply with Australian Communications & Media Authority regulations that limit the number of radio stations an owner can have in one city, ARN is forced to sell 4KQ at some point in time.

River 94.9 simulcasts Nine News Queensland at 6:00 pm every weekday.[13]

Current programming:

5am–9am: Marnie & Campo for Brekky
9am–12pm: Mornings with Ilija (including 94 minutes non-stop 9am–10:34am)
12pm–3pm: Afternoons with ail (including “The Flashback lunch ) 2pm-6pm drive home with hinsky


6pm–7pm: Nine News Simulcast with Andrew Lofthouse & Melissa Downes (Sunday to Friday)
7pm–9pm: 20/20 Retro Countdown with Aaron Stevens

River 94.9 also does “Flashback Friday” going back to the 70s, 80s and 90s every Friday between 9 am and 6 pm. Also, every weekend they do a different Weekend Music Feature, with a feature all weekend (e.g. 80's weekend, or an “ Unflogged Weekend”)

References

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  1. ^ "Archived copy" (PDF). Archived from the original (PDF) on 3 March 2016. Retrieved 18 November 2017.{{cite web}}: CS1 maint: archived copy as title (link)
  2. ^ HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
  3. ^ Haas, Lynnette (17 February 2000). "Star on the rise". The Courier-Mail (H - What's On ed.). p. 019. Retrieved 20 February 2015.
  4. ^ "Star duo happy to stay put". Courier Mail, The (Brisbane, Australia) (2 - FIRST WITH THE NEWS ed.). 12 February 1998. p. 004. Retrieved 20 February 2015.
  5. ^ Debritz, Brett (1 July 2001). "Radio name all MIXed up". The Sunday Mail (2 - State - Main Country ed.). p. 041. Retrieved 20 February 2015.
  6. ^ Beaven, Debbie (17 May 2001). "Listeners tune in to FM radio Star wars". The Courier-Mail (1 - First with the news ed.). p. 013. Retrieved 20 February 2015.
  7. ^ White, Allison (18 October 2001). "What's On". The Courier-Mail (H - What's On ed.). Brisbane, Australia. p. 019. Retrieved 20 February 2015.
  8. ^ Torpy, Kathryn (7 February 2002). "What's On". The Courier-Mail (H - What's On ed.). p. 016. Retrieved 20 February 2015.
  9. ^ White, Allison (6 December 2001). "Station 'bullied' out of ratings". The Courier-Mail (1 - First with the news ed.). p. 011. Retrieved 20 February 2015.
  10. ^ Steffens, Miriam (11 December 2007). "Fairfax abandons $40m sale of regional radio licences". The Sydney Morning Herald (First ed.). p. 24. ISSN 0312-6315. Retrieved 20 February 2015.
  11. ^ Vickary, Rachel (12 June 2008). "River radio stays in city". Ipswich News (1 ed.). p. 003. Retrieved 20 February 2015.
  12. ^ ARN and Grant Broadcasters unite to create Australia's leading radio and digital audio business AdNews Australia 4 January 2022
  13. ^ "9 News Simulcast - River 949". River 949. Retrieved 7 March 2017.
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