Dutch public broadcasting system

This article is about the public broadcasting system of the Netherlands. For the organization known as NPO, see Nederlandse Publieke Omroep (organization).

The Dutch public broadcasting system (Dutch: Nederlands publieke omroepbestel) is a group of organizations that are responsible for public service television and radio broadcasting in the Netherlands. It is composed of the Nederlandse Publieke Omroep (NPO) foundation, which acts as its governing body, and a number of public broadcasters. The Dutch Media Act 2008 regulates how air time is divided and puts the administration of the public broadcasting system in the hands of the NPO Board of Directors.

In addition to the national broadcasters, there are also regional and local broadcasters in the Netherlands.

Unlike most other countries' public broadcasting organizations – which are either national corporations (such as the BBC and France Télévisions / Radio France), federations of regional public-law bodies (for example, ARD, SRG SSR) or governmental and member-based institutions with their own channels and facilities (such as PBS) – those in the Netherlands are member-based broadcasting associations that share common facilities. This arrangement has its origins in the system developed in the Netherlands early in the 20th century, known as pillarisation. Under this system the different religious and political streams of Dutch society (Catholics, Protestants, socialists, etc.) all have their own separate associations, newspapers, sports clubs, educational institutions, and also broadcasting organizations.

Their stated aim is to give a voice to each social group in multicultural Dutch society. The number of hours allocated to each broadcaster corresponds roughly to the number of members each organization can recruit (although this does not apply to NOS and NTR – see below). Since 2000, the system has been financed out of general taxation rather than from broadcast receiver licence fees. This is supplemented by a limited amount of on-air advertising (provided by STER), which has been allowed since 1967.

Nearly all viewers in the Netherlands receive most of their linear TV via cable, IPTV (DSL or fiber) or satellite systems. Regional public TV exists in parallel to the national system described below. Commercial television in the Netherlands began in 1989, with the Luxembourg-based RTL 4. In 1992, the government of the Netherlands legalised commercial TV, and many new commercial channels have become established since then.

Finance

Every year, the Dutch public broadcasting system is allocated funds from the Ministry of Education, Culture and Science. In 2018 the allocation was 794 million Euro with yearly revenues from advertising averaging around 200 million Euro. The cost to each adult Dutch citizen is approximately 45 Euro per year, which is on a similar level to VRT in Flemish Belgium (46 Euro). In comparison, the BBC in the United Kingdom gets its revenue from an annual household licence fee of 159 GBP, approx 188 Euro. As of 2020, the BBC's average annual licence fee income is 3.7 Billion GBP and the UK adult population is about 53 million (total population is 68 million), so the average cost per person is about 70 GBP.

History

The closed system (1920–1960)

Since the very beginning in the early 1920s, public broadcasting in the Netherlands has been split into different broadcasting associations with their members composed of listeners and viewers. These associations were based on the different ideological sections of Dutch society, called Verzuiling (pillarisation). Catholics, Protestants and Socialists were the first groups to create their own institutions, including schools, hospitals, trades unions and political parties. When radio in the Netherlands started in the 1920s the existing groups quickly created their own broadcasting associations, producing programmes for the primary radio network, Hilversum 1. The first to start was the liberal AVRO, founded as radio broadcaster Hilversumsche Draadlooze Omroep (HDO) by the NSF transmitter factory in Huizen on 8 July 1923. The first regular radio broadcasts started on 21 July 1923. Airtime was rented to the various religious and political radio organisations—the Protestant NCRV, the Roman Catholic KRO, the Socialist VARA and the liberal Protestant VPRO.

Under the system of pillarisation in place at the time, each audience group was faithful to its pillar's broadcasting company. The programmes were funded by the associations' members. KRO and NCRV started their own station in 1927 with a transmitter also located in Huizen and built by the NSF.

In 1930 the government regulated equal airtime for all organisations on the two stations, and the semi-public broadcasting system was born. As a result, AVRO lost most of its airtime then (50%) to VARA and VPRO.

The radio licence fee was introduced by the Nazi occupation during World War II; the different broadcasting groups were urged by the Government to co-operate more with each other, and the Netherlands Radio Union (Dutch: Nederlandse Radio Unie) was formed, producing joint programmes.

The Netherlands Radio Union was one of 23 founding organisations of the European Broadcasting Union (EBU) in 1950. (The role of the Dutch representative to the European Broadcasting Union was later inherited by NOS, formed in 1969, and has since September 2002 been the responsibility of NPO.)

1951 saw the introduction of television, and a similar union was founded: the Netherlands Television Foundation (Dutch: Nederlandse Televisie Stichting), supplying studios and facilities for the associations. These broadcasts would air on the Nederland 1 channel; a second channel, Nederland 2, was launched in 1964.

The closed system opens up (1960–1990)

Test card used by NOS from 1978 until 1988. This test card was also used by Deutsche Bundespost Kabelfernsehen in Germany from the 1980s–c. 1999.

With the arrival of illegal offshore commercial radio stations, such as Radio Veronica in 1960 and Radio Noordzee in 1964, Hilversum 3 was launched in 1965 to provide a legal alternative and to steer audiences towards the public service channels. Hilversum 3, along with the other two networks, were renamed as Radio 1, Radio 2 and Radio 3 towards the late 1980s.

In 1967 a Broadcasting Act was passed, providing for an official framework to supply the public with information, entertainment, culture and education, with time allocated to appointed broadcasting associations based on the number of members each association had. This allowed other organisations access to the public system, including the former commercial unlicensed broadcasters TROS and Veronica and the evangelical Christian EO to diversify programming. Advertising revenue was added, handled by an independent agency called STER.

The Netherlands Radio Union (NRU) and the Netherlands Television Foundation (NTS) merged to form the NOS, charged with providing news and sport programmes as well as with the general coordination of the public system.

A new Media Act in 1988 meant that broadcasters were no longer obliged to use production facilities supplied by the NOS. These facilities were spun off into a new private company, NOB. Programme quotas were introduced: Associations had to produce:

• 25% news and information programmes
• 25% entertainment and general programming
• 20% cultural
• 5% educational

A new media regulator (Commissariaat voor de Media) was created to regulate the public and private networks. The regulator could impose fines, with a programming fund designed to encourage cultural broadcasts. New rules for the cable industry were also introduced: the public networks were designated must-carry status.

The start of private media (1990–2000)

In anticipation of the launch of new commercial satellite channels, a third television network, Nederland 3, launched in April 1988. Luxembourg-based RTL-Véronique began broadcasting in October 1989. In 1992, the government of the Netherlands legalised commercial television, and a number of new commercial channels were established. As a result, the market share of public television had fallen from 85% to 50% by 1994. Veronica decided to leave the public system after 20 years to become a commercial broadcaster. By 1996 the arrival of more private channels from RTL and SBS had further reduced the market share of the public networks to 40%.

With the change in the television landscape, changes were made to strengthen the public sector. Its financial revenues were improved by an increase in advertising time and the indexation of the licence fee to the cost of living. In 1995 the programming duties of the Nederlandse Omroep Stichting (Netherlands Broadcasting Foundation, NOS) were split in two, with the creation of the NPS (Netherlands Programming Foundation). NOS was charged with providing news, sport and coverage of important live events, while the NPS provided cultural and children's programming.

The previous NOS management was replaced by a three-person board, charged with developing strategies and responsibility for all public output. Programming co-ordinators were appointed for each of the television and radio networks, and channel identities were created, largely replacing the varying on-air presentation of the pillar broadcasters. The broadcasting associations also have a degree of input through a supervisory board.

The market share of the public networks stabilized in 1999 at 38%, with the entry of a new broadcasting association, the first in 25 years. BNN (Bart's News Network, later Bart's Neverending Network) replaced Veronica as programme supplier to teenagers and young adults.

Diversification, expansion and the creation of the NPO (2000–2010)

Under the newer "open system" any company can become a broadcasting company and obtain radio and TV airtime. As of 2024, the primary requirements set out in the Media Act of 2008 require that new broadcasters provide additional diversity to the public broadcasting system, and that all associations attain - and continue to maintain - a certain number of members (currently 100,000; provisional status may be granted with 50,000 members). Such recruitment can be compared with that used for community or public broadcasting in other countries, with incentives such as magazines or other offers provided by some associations to attract membership.

Many people question whether the current system is still appropriate in this age of digital broadcasting. There were plans in the run-up to the 2002 general election to change the way broadcast companies are selected, and to abolish the member-based system completely. Vocal critics included Pim Fortuyn, the assassinated leader of his own right-wing party. However, currently the system is still the way it always has been.

Prior to the 2002 reorganization, the Dutch public broadcasting system was managed by NOS. In 2002, it was put under control of "Nederlandse Publieke Omroep" (Dutch Public Broadcasting foundation), abbreviated as NPO. According to Articles 2.2 and 2.19 of the Media Act, NPO was appointed as the governing organization of the public broadcasting system of the Netherlands until 2020; this concession was later extended until the end of 2031.

From September 2010, Minister of Culture and Education Ronald Plasterk approved the entry of new broadcasting associations PowNed and Wakker Nederland (WNL) into the public broadcasting system. Another association, MAX, was given full recognition and can increase its broadcasting hours. Conversely, LLiNK was withdrawn and no longer has access. Meanwhile, the NPS, Teleac and the RVU institutions merged into one public broadcaster, the NTR, delivering cultural, educational, current affairs and children's programmes to the public system.

Cuts to the public system (2010–present)

On 18 January 2010, Henk Hagoort, chairman of the NPO Management Board, announced a scaling back of the number of broadcasting associations using the public airwaves to 15 by 2015. He also warned of the threat of political parties which could influence programming in the public broadcasting system.

In September 2010 cuts to the public system took effect, with the existing eleven full-time broadcasting associations facing decisions about their futures. Part-time Islamic broadcasters NMO, NIO and the merged SMON were all withdrawn from the public system.

In March 2012, NPO announced the closure of two of its digital television channels, Geschiedenis 24 (History 24) and Consumenten 24 (Consumer 24) on 1 April. History programmes transferred to Holland Doc 24 and consumer programmes are looked after by VARA via an online portal.

Future plans (from 2016)

From 2015, Netherlands Public Broadcasting will face a budget shortfall of 200 million euro. To address this, the number of broadcasting associations within the public system is to be reduced. Mergers and/or cooperations have been confirmed between existing broadcasting associations:

	Broadcaster	Type	Programming
1	KRO-NCRV	Member-based	Catholic/Protestant-leaning
2	BNNVARA	Member-based	Youth and social awareness
3	AVROTROS - PowNed	Member-based	Popular and general entertainment
4	EO	Member-based	Protestant
5	MAX and WNL	Member-based	The elderly (MAX) and right-wing/conservative (WNL)
6	VPRO and HUMAN	Member-based	Cultural, socially liberal
7	Omroep Ongehoord Nederland!	Aspiring member	Unheard Netherlands
8	Omroep ZWART	Aspiring member	Inclusivity
7	NOS, Omrop Fryslân, Zendtijd voor Politieke Partijen and Socutera	Task-based	News, sport, events, political broadcasts, regional
8	NTR	Task-based	Cultural, education, diversity
9	Ster	Other	Advertising

List of broadcasters

Member based

There are currently eleven member-based broadcasting associations:

• AVROTROS (Algemene Vereniging Radio Omroep - Televisie en Radio Omroep Stichting) (English: General Radio Broadcasting Association - Television and Radio Broadcasting Foundation): A merger between the oldest broadcaster in the system and the most popular general broadcaster, its mission emphasizes its liberal roots by "promoting freedom" and with a focus on entertainment. AVRO was founded as HDO in the 1923. TROS originated from a commercial unlicensed TV station, and was known for platforming Dutch popular music and promoting Dutch artists. From 2010, it took charge of the Dutch participation in the Eurovision Song Contest, until the merger of AVRO and TROS into AVROTROS in September 2014.
• BNNVARA (Bart's Neverending Network and Vereniging van Arbeiders Radio Amateurs) (English: Association of Worker Radio Amateurs): BNN is founded by Bart de Graaff, with its programming primarily aimed at a younger audience, often dealing with pop culture and shock value. VARA is a large broadcaster with a left-wing labour oriented background. VARA broadcasts popular programmes such as De Wereld Draait Door.
• EO (Evangelische Omroep) (English: Evangelical Broadcasting): A Protestant Christian broadcaster, often broadcasting programs of an evangelical nature.
• HUMAN (Humanistische Omroep) (English: Humanist Broadcaster): Broadcasts from a humanist perspective.
• KRO-NCRV (Katholieke Radio Omroep and Nederlandse Christelijke Radio Vereniging) (English: Catholic Radio Broadcasting and Dutch Christian Radio Association): KRO is a Catholic broadcaster. Has predominantly non-religious programming and tends to be liberal. NCRV is the main Christian broadcaster.
• MAX: Airs programming aimed at viewers over 50.
• POW (Publieke Omroep Weldenkend Nederland en Dergelijke): Launched in 2010, the broadcaster is a spin-off of the inflammatory political blog GeenStijl.nl.
• VPRO (Vrijzinnig Protestantse Radio Omroep) (English: Liberal Protestant Radio Broadcasting): Quirky, independently minded broadcaster with a progressive liberal background. Much original intellectual cultural programming.
• WNL (Wakker Nederland) (English: Netherlands Awake): Right-wing conservative broadcaster initiated by the De Telegraaf newspaper group.
• Omroep ZWART (English: Broadcaster Black): Provisionally recognised as a left-wing, liberal broadcaster since 1 January 2022, also co-operates with BNNVARA on certain programming.
• Ongehoord Nederland (English: Unheard of Netherlands): Provisionally recognised as a right-wing broadcaster since 1 January 2022.

Task based

In addition, there are now two official "public service broadcasters" created under the Media Act of 1988:

• NOS (Nederlandse Omroep Stichting) (English: Dutch Broadcasting Foundation): Focusing on news, parliamentary reporting, and sports, NOS's stated aim is to be objective. It is responsible for NOS Journaal, the main news bulletins on the public channels. It coordinates the other public broadcasters and creates most of the teletext pages. Until 2002, NOS served as the Dutch representative to the EBU. That role has now been taken over by the NPO.
• NTR: A new public broadcaster formed in September 2010. Specialising in providing news and information as well as cultural, educational, children's, and ethnic programming. NTR was formed by a merger of the former public broadcasters NPS, Teleac and RVU.

Other

• Omrop Fryslân (Frisian Broadcasting): Frisian regional broadcaster allocated airtime on the national television channels.
• Zendtijd voor Politieke Partijen: Airtime for commercials of political parties which are represented in the Dutch parliament.
• socutera (Stichting ter bevordering van Sociale en Culturele doeleinden door Televisie en Radio): Small broadcaster broadcasting promotions related to culture and charity.
• Ster (English: Foundation for Broadcast Advertising): Independent agency handling advertising exclusively on Netherlands Public Broadcasting's television, radio and online outlets. Created by the Broadcasting Act 1967 to prevent commercial influence on programming. Currently, income from advertising forms a third of the annual Media Budget to the public system.

Former broadcasters

• Concertzender (1998–2009): Classical music. Left the national public system after Netherlands Public Broadcasting stopped financing the station in order to launch NPO Radio 6. It continues to broadcast independently of the NPO.
• LLiNK (2005–2010): Former broadcaster. Had public access withdrawn in 2010 due to Netherlands Public Broadcasting and the Commission for Media withdrawing financial support and stopped broadcasting at the end of 2010. Made television programmes about subjects such as the environment and human rights.
• MO (Moslim Omroep) (2013–2015): Small Islamic broadcaster, withdrawn from the public system in October 2015.
• NIO (Nederlandse Islamitische Omroep) (2005–2010): Small Islamic broadcaster, withdrawn from the public system in March 2010.
• NMO (Nederlandse Moslim Omroep) (1993–2010): Small Islamic broadcaster, slightly more progressive than the NIO. Withdrawn from the public system in March 2010.
• NPS (Nederlandse Programma Stichting) (English: Dutch Programming Foundation) (1995–2010): Merged into NTR. Formerly part of the NOS, but split off in 1995. Produced cultural, factual, youth and minority-oriented programming. Produced the Dutch version of Sesame Street. It was considered to put the NOS and NPS back together in 2008, but that plan was scrapped.
• RVU (Radio Volks Universiteit) (English: Popular Radio University) (1930–2010): Was a small educational broadcaster with a non-secular non-ideological nature. Member of Educom, a partnership with Teleac/NOT, merged into NTR.
• Teleac (Televisie-academie) (English: Television Academy) (1996–2010): Former larger educational broadcaster, merged into NTR. Produced courses on television and television for schools. Member of Educom, a partnership with RVU.
• Veronica (1975–1995): Former unlicensed radio broadcaster, entered the public system as a broadcasting association in 1975; its first programme was a classical music show on Hilversum 4. Known for targeting teenagers and young adults. Withdrew in 1995 and became a commercial company as part of the Holland Media Groep. The TV and magazine departments are now owned by Sanoma and Talpa Media Holding. The Radio department is now part of the Sky Radio Group.

Television

The broadcasting organisations produce programmes for three main television channels and eight digital channels. Since 4 July 2009 the three main channels have been simulcast in 1080i high-definition. Most programming in the early stages is upscaled as in time more programmes will become available in native HD. In 2008 a temporary high-definition version of the Nederland 1 channel was created from 2 June to 24 August, to broadcast Euro 2008, the 2008 Tour de France, and the 2008 Summer Olympics in HD before the launch of the permanent HD service.

National

• NPO 1: News, current affairs, sports and family.
• NPO 2: Arts, culture, politics, documentaries, news, current affairs and religion.
• NPO 3: Oriented towards youth and innovative television.
  • NPO Zappelin: Block for children aged 2–6, broadcast on NPO 3.
  • NPO Zapp: Block for children aged 6–12, broadcast on NPO 3.

Digital

Available via digital cable, satellite, and internet.

• NPO 1 Extra – Entertainment archive channel
• NPO 2 Extra – Documentaries, Arts and culture
• NPO Politiek en Nieuws – Parliamentary coverage, current affairs and news.

International

• BVN – (Het Beste van NPO) (English: The Best of NPO) Entertainment channel, available worldwide by satellite and cable. Programmes are provided from Netherlands Public Broadcasting and the NOS. Before 2021, the channel was jointly run by NPO and the Flemish public broadcaster VRT (The BVN symbolised Het Beste van Vlaanderen en Nederland; or "The best of Flanders and the Netherlands"); programming from Radio Netherlands Worldwide ended in 2012.

Radio

National

• NPO Radio 1 – News, current affairs and sports coverage
• NPO Radio 2 – Pop music from the 1980s and 1990s (1960s and 1970s hits may also air)
• NPO 3FM – Pop, rock and dance music for a youth audience
• NPO Klassiek – Classical music
• NPO Radio 5 – Pop music from the 1960s to 1980s
• NPO Soul & Jazz – Soul, Jazz and World music with cultural information
• NPO FunX – urban and ethnic music for a young audience. Run as a collaboration with local public radio foundations in Amsterdam, Utrecht, The Hague and Rotterdam. Programmes are made by the station (as opposed to the national member system), but is funded by Netherlands Public Broadcasting and takes NOS news bulletins.

Digital and web channels

The following digital and web channels are available via NPO Radioplayer. Channels are themed according to its parent network and/or the broadcasting association. Some of these channels appear on digital cable, on cable FM as well as the national DAB multiplex.

• NPO SterrenNL
• NPO Campus radio
• NPO FunX Amsterdam Arab
• NPO FunX Fissa
• NPO FunX Utrecht Latin
• NPO FunX Rotterdam Afro
• NPO FunX Slow Jamz
• NPO FunX Amsterdam
• NPO FunX Rotterdam
• NPO FunX Den Haag
• NPO FunX Utrecht
• NPO FunX Den Haag Hip Hop
• NPO Blend

International

• Radio Netherlands Worldwide – Destined for international listeners. It is an independent broadcaster and is outside of the Netherlands Public Broadcasting structure, however, like NPO it receives state funding.

NPO Start/NPO Plus

NPO Start is an online video on demand service accessible through the NPO Start website and through the apps for Android, iOS and Smart TV. NPO Start is free of charge and offers a variety of programmes shown on NPO 1, NPO 2 and NPO 3 the past 7 days. There is a subscription premium service as well that is called NPO Plus. This service allows viewers to watch shows and TV series that were broadcast more than 7 days ago. There are also no commercial breaks.

NPO Start launched on 4 July 2017. It replaced Uitzending Gemist launched in 2003.

Regional broadcasters

In addition to the national system, each Dutch province also had a broadcasting corporation supplying its own programming to its television and radio stations from 1989 to 2021.

• L1 (Limburg)
• NH (North Holland)
• Omroep Brabant (North Brabant)
• Omrop Fryslân (Friesland)
• Omroep Zeeland (Zeeland)
• RTV Drenthe (Drenthe)
• Omroep Flevoland (Flevoland)
• Omroep Gelderland (Gelderland)
• RTV Utrecht (Utrecht)
• RTV Noord (Groningen)
• AT5 (Amsterdam) (Partly commercial)
• RTV Oost (Overijssel)
• RTV Rijnmond (Greater Rotterdam region)
• Omroep West (South Holland)

See also

• Television in the Netherlands
• Digital television in the Netherlands
• Media of the Netherlands
• List of radio stations in the Netherlands
• Programadora – a similar system in Colombia that utilized private companies to provide programmes to the state broadcaster

External links

• Official website
• Official website of NPO (Nederlandse Publieke Omroep)
• ThreeNL, a selection of programmes in English, by several different broadcasters
• Live Radio
• List of public broadcasters with websites (Dutch)
• Media act and media policy — Government.nl
• TV and on-demand audiovisual services in Netherlands — MAVISE