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Max Yasgur

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Max Yasgur
Yasgur at Woodstock in 1969, which was held on part of his dairy farm in Bethel, New York
Born
Max B. Yasgur

(1919-12-15)December 15, 1919
New York City, U.S.
DiedFebruary 9, 1973(1973-02-09) (aged 53)
Marathon, Florida, U.S.
Alma materNew York University
OccupationFarmer
Years active1949−1971
Known forLeasing a field of his farm for the purpose of holding the Woodstock festival
Political partyRepublican
ChildrenSam, Lois
Yasgur's farm at 27 Yasgur Rd in Cochecton, New York, in 1999

Max Bernard Yasgur (December 15, 1919 – February 9, 1973) was an American farmer. He was the owner of the 600-acre (240 ha) dairy farm in Bethel, New York, where the Woodstock Music and Art Fair was held on August 15–18, 1969. He sold his farm in 1971 and retired to Florida, where he died in 1973.

Personal life and dairy farming

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Yasgur was born in Manhattan, New York City, to Jewish immigrants Samuel and Bella (née Feder) Yasgur.[1] Sam had been born in Minsk, now in Belarus,[2] and Bella had been born in Poland.[3] Max was raised with his brother Isidore (1926–2010) on the family's farm (where his parents also ran a small hotel)[4] and attended New York University, studying real estate law.

By the late 1960s, he was the largest milk producer in Sullivan County, New York.[5] His farm had 650 cows, mostly Guernseys.[6]

At the time of the festival in 1969, Yasgur was married to Miriam (Mimi) Gertrude Miller Yasgur and had a son, Sam (1942–2016) and daughter, Lois (1944–1977). His son was an assistant district attorney in New York City at the time.[6]

In later years, it was revealed that Yasgur was in fact a conservative Republican who supported the Vietnam War.[7][8] Nevertheless, he felt that the Woodstock festival could help business at his farm and also tame the generation gap.[7][9] Despite claims that he showed disapproval towards the treatment of the counterculture movement,[7] this allegation was never confirmed.[8] Woodstock promoter Michael Lang, who considered Yasgur to be his "hero," stated that Yasgur was "the antithesis" of what the Woodstock festival stood for.[10] Yasgur's early death prevented him from answering questions about why he agreed to allow the festival to take place at his farm.[8]

Woodstock Festival

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After area villages Saugerties (located about 40 miles (64 km) from Yasgur's farm) and Wallkill declined to provide a venue for the festival, Yasgur leased one of his farm's fields for a fee that festival sponsors later said was $10,000.[6] Soon after agreeing to host the event, he began to receive both threatening and supporting phone calls (which could not be placed without the assistance of an operator because the community of White Lake, New York, where the telephone exchange was located, still used manual switching).[9] While many calls were critical of his decision, the helpful calls outnumbered the threatening ones.[6]

Opposition to the festival began soon after the festival's relocation to Bethel was announced. Signs were erected around town, saying, "Local People Speak Out Stop Max's Hippie Music Festival", "No 150,000 hippies here", and "Buy no milk".[11]

Yasgur was 49 at the time of the festival and had a heart condition. He said at the time that he never expected the festival to be so large, but that "if the generation gap is to be closed, we older people have to do more than we have done."[6]

Yasgur quickly established a rapport with the concert-goers, providing food at cost or for free. When he heard that some local residents were reportedly selling water to people coming to the concert, he put up a big sign at his barn on New York State Route 17B reading "Free Water." The New York Times reported that Yasgur "slammed a work-hardened fist on the table and demanded of some friends, 'How can anyone ask money for water?'"[6] His son Sam recalled his father telling his children to "take every empty milk bottle from the plant, fill them with water and give them to the kids, and give away all the milk and milk products we had at the dairy."[12]

At the time of the concert, friends described Yasgur as an individualist who was motivated as much by his principles as by the money.[6] According to Sam Yasgur, his father agreed to rent the field to the festival organizers because it was a very wet year, which curtailed hay production. The income from the rental would offset the cost of purchasing thousands of bales of hay.

Yasgur also believed strongly in freedom of expression, and was angered by the hostility of some townspeople toward "anti-war hippies". Hosting the festival became, for him, a "cause".[12]

On the third day of the festival, just before Joe Cocker's early afternoon set, Yasgur addressed the crowd:[13]

"I'm a farmer. I don't know how to speak to twenty people at one time, let alone a crowd like this. But I think you people have proven something to the world — not only to the Town of Bethel, or Sullivan County, or New York State; you've proven something to the world. This is the largest group of people ever assembled in one place. We have had no idea that there would be this size group, and because of that you've had quite a few inconveniences as far as water, food, and so forth. Your producers have done a mammoth job to see that you're taken care of... they'd enjoy a vote of thanks. But above that, the important thing that you've proven to the world is that a half a million kids — and I call you kids because I have children that are older than you are — a half million young people can get together and have three days of fun and music and have nothing but fun and music, and I – God bless you for it!"

His speech was met with a massive cheer from the audience.

After Woodstock

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Several of the performers at the festival had arranged to send thank-you gifts, flowers, and letters to Yasgur for allowing use of the farm.

Many of Yasgur's neighbors turned against him after the festival, and he no longer felt welcome at the town's general store, but he never regretted his decision to allow the concert on his farm.[12] The local postmaster reportedly turned against the Yasgurs, so they opted to change their address from Bethel to Cochecton, another nearby town.[14] On January 7, 1970, he was sued by his neighbors for property damage caused by the concert attendees. However, the damage to his own property was far more extensive and, over a year later, he received a $50,000 settlement to pay for the near-destruction of his dairy farm.[15] He refused to rent out his farm for a 1970 revival of the festival, saying, "As far as I know, I'm going back to running a dairy farm".[9]

In 1971, Yasgur sold the 600-acre (240 ha) farm, and moved to Marathon, Florida, where, a year and a half later, he died of a heart attack at the age of 53.[9] He was given a full-page obituary in Rolling Stone magazine, one of the few non-musicians to have received such an honor.[16]

In 1997, the site of the concert and 1,400 acres (570 ha) surrounding it was purchased by Alan Gerry for the purpose of creating the Bethel Woods Center for the Arts. In August 2007, the 103-acre (42 ha) parcel that contains Yasgur's former homestead, about three miles (5 km) from the festival site, was placed on the market for $8 million by its owner, Roy Howard.[17]

In June 2024, during a record heatwave, a fire totally destroyed an iconic barn on the grounds. A total of 21 fire companies responded.[18]

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See also

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References

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  1. ^ U.S. Census, January 1, 1920, State of New York, County of New York, enumeration district 701, p. 8-A, family 200.
  2. ^ ""United States World War I Draft Registration Cards, 1917-1918," database with images, FamilySearch". FamilySearch. New York > New York City no 168; Shapiro, Isaac M.-Z > image 1050 of 1136; citing NARA microfilm publication M1509 (Washington, D.C.: National Archives and Records Administration, n.d.). Retrieved April 11, 2023.{{cite web}}: CS1 maint: location (link)
  3. ^ ""Ancestry.com. 1930 United States Federal Census [database on-line]. Provo, UT, USA: Ancestry.com Operations Inc, 2002. Year: 1930; Census Place: Thompson, Sullivan, New York; Page: 8B; Enumeration District: 0038; FHL microfilm: 2341387"". Ancestry.com. Retrieved April 11, 2023.
  4. ^ Green, David B. (February 9, 2016). "This Day in Jewish History // 1973: The Farmer Who Defied His Neighbors and Hosted Woodstock Dies". Haaretz. Archived from the original on August 9, 2022.
  5. ^ "Max Yasgur Tribute Page". woodstockpreservation.org. Archived from the original on August 16, 2009. Retrieved September 9, 2009.
  6. ^ a b c d e f g "Farmer With Soul:Max Yasgur". The New York Times. August 17, 1969.
  7. ^ a b c Santoski, Teresa (February 9, 2011). "Daily TWiP – Max Yasgur, who rented out his farm as the site of Woodstock, dies today in 1973". The Telegraph. Nashua, New Hampshire. Archived from the original on March 20, 2021. Retrieved February 9, 2022.
  8. ^ a b c Goldstein, Aaron. "Max Yasgur: The Conservative Republican Who Saved Woodstock". Canada Free Press.
  9. ^ a b c d Times Staff (February 10, 1973). "Max Yasgur Dies; Woodstock Festival Was on His Farm". The New York Times. p. 34. Archived from the original on June 3, 2019. Retrieved February 9, 2022.
  10. ^ "Woodstock producer: Roy Rogers, not Hendrix, could have closed". Washington Examiner. August 8, 2009.
  11. ^ Shepard, Richard F. (July 23, 1969). "Pop Rockl Festival Finds New Home". The New York Times.
  12. ^ a b c Weaver, Friz (November 5, 2008). "County attorney waxes historic". The River Reporter. Retrieved September 7, 2009.
  13. ^ "Yasgur on Woodstock". YouTube. Archived from the original on December 12, 2021. Retrieved January 19, 2020.
  14. ^ "Woodstock Changed The World. Here's The Inside Story Of How Max Yasgur Made It Happen". Forward. August 7, 2019. Retrieved March 23, 2021.
  15. ^ McDougal, Dennis (June 22, 1989). "Living Off Woodstock : WOODSTOCK 20 YEARS AFTER : The aging of Aquarius : Whether for Memories or Money, Some Strange Bedfellows Harken Back to That August Weekend". Los Angeles Times. Retrieved August 18, 2019.
  16. ^ "Max Yasgur : The Real Woodstock Story". Woodstockstory.com. Retrieved January 19, 2020.
  17. ^ "Yasgur's farm for sale ... for $8 million". Associated Press. August 8, 2007. Retrieved June 13, 2009.
  18. ^ Robayo, Patricio (June 21, 2024). "Fire Companies Battle Blaze at Bethel's Russell Farm Amid Record Heatwave". WJFF Radio Catskill. Retrieved July 5, 2024.
  19. ^ "Joni Mitchell - Woodstock - lyrics". Jonimitchell.com. Retrieved January 19, 2020.
  20. ^ Fornatale, Pete (2009). Back to the Garden The Story of Woodstock. Touchstone.
  21. ^ "Beastie Boys' 'Paul's Boutique' at 30: The 10 Most Random Samples on the Hip-Hop Classic". Billboard.
  22. ^ Cohen, Howard (August 15, 2009). "Woodstock books bring readers back to Yasgur's farm". The Providence Journal.
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